First a potential funder of a project should know the purpose of your business. What is your method of sustainability, will you be building / and or installing PV grids, are you in the car market, SREC’s, alternative fuels? There are so many opportunities out there; therefore your mission should be clear to the potential financier. He/ she would not want you be distracted.
Second, what is your company’s background? Have you taken on a large similar project before and been successful. If not…why not? This is a good time to use a SWOT analysis. What are your strengths, weaknesses, opportunities and threats? What are the projects?
Next, real money and business can be discussed:
If you had any years or quarters of loss….be prepared to explain.
Be sure to explain
• The rate of return of the project
• Present, annual, and future worth of the project
• Before tax vs after tax cash flow of the project
• Net Present Value vs Projected Value of the project
Finally close the meeting by expressing the significance of the project to your market (and if possible the investor!) Make sure that they know that there is a demand for your project.
Ask if there are any questions, explain, and be sure thank everyone.
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-Reichart
Nice job incorporating the SWOT analysis. It’s a great way to take a step back and look at the overall picture of your business proposal. I would definitely think that if. as an entrepreneur, you are not able to accurately identify and discuss your SWOT, you’re probably not ready to be presenting the business plan and asking for investment. You need to have a clear understanding of these issues far in advance. Nice post!